Evaluation of Technological Innovation and Specialized Methods Used in the Metallic Industry of Tijuana, Mexico

Abstract

The import of materials used in a metal-mechanic industry located in the city of Tijuana is an important part of the generation of industrial processes in this industry, which allowed the realization of an investigation, where thematic analysis, surveys, and proposals for improvement were elaborated. One of the important aspects was the analysis of customs tariffs on the import of raw materials from this metal-mechanic industry, where evaluations and controversies were generated among the respondents, both at a prestigious educational institution located in the city of Tijuana. For this reason, the application of technological innovation and internal marketing techniques is very important to compensate for the cost of taxes in the metallic industry of Tijuana City. This relevant scientific study is of great support in determining the main market strategies (obtaining raw materials and sales of manufactured products) and the proposal to apply innovation technology and internal marketing programs in a metallic industry in Tijuana City in order to reduce import costs and thereby obtain higher economic profits. This investigation was made in 2023.