YURIDIANA ALEJANDRINA DIARTE VALDEZ (DIRECTORA); LIZETH ABIGAIL FIGUEROA CORRAL; ELSIE ADELINA ANTONIO MIRANDA; JUAN GABRIEL LÓPEZ HERNÁNDEZ; JOSÉ MANUEL ESPINOZA BECERRA; KARLA ISAMAR BOJÓRQUEZ GUZMÁN; ÁNGEL ANTONIO COLORADO RODRÍGUEZ; GUSTAVO LÓPEZ BADILLA; ALMA GUADALUPE HERNÁNDEZ PLATA; ARTURO GARCÍA MEDINA; FRANCISCO LEPE HURTADO; ALEXIS GABRIEL LOZANO LÓPEZ; DAVID ROMERO GUZMÁN; LESLLIE VIRIDIANA PÉREZ GARCÍA. Internal Marketing Analysis of Private Transportation Services in the Baja California State, Mexico. Case Study of the Uber and Didi Platforms. Partners Universal Innovative Research Publication, [S. l.], v. 4, n. 1, p. 105–111, 2026. DOI: 10.5281/zenodo.18776866. Disponível em: https://puirp.com/index.php/research/article/view/160. Acesso em: 27 apr. 2026.