Yuridiana Alejandrina Diarte Valdez (Directora); Lizeth Abigail Figueroa Corral; Elsie Adelina Antonio Miranda; Juan Gabriel López Hernández; José Manuel Espinoza Becerra; Karla Isamar Bojórquez Guzmán; Ángel Antonio Colorado Rodríguez; Gustavo López Badilla; Alma Guadalupe Hernández Plata; Arturo García Medina; Francisco Lepe Hurtado; Alexis Gabriel Lozano López; David Romero Guzmán; Lesllie Viridiana Pérez García. Internal Marketing Analysis of Private Transportation Services in the Baja California State, Mexico. Case Study of the Uber and Didi Platforms. PUIRP 2026, 4, 105-111.